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Marketing Research Notes | Marketing Research | Marketing

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Marketing people do not create the offering alone. For example, when the iPhone was created, Apple’s engineers were also involved in its design.

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Chapter 2: MARKETING INFORMATION SYSTEM AND MARKETING RESEARCH

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Introduction to Marketing Research

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Marketing Research Chapter 1 Chapter 9 Chapter 2 Chapter 10 Chapter 3 Chapter 11 Chapter 4 Chapter 12 Chapter 5 Chapter 13 Chapter 6

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Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results.